Anthony MacQuillan

We’ve been working with Anthony for over seven years on previous iterations of his website and were delighted when he invited us to work on a brand development project and launch a new site for him. The primary goal was to create an approachable, aspirational and most importantly trustworthy site that let potential patients know they were talking to an experienced safe pair of hands and would be looked after with the highest level of care throughout the process from initial consultation to post surgery aftercare.

Services

Brand Identity

UI/UX Design

Web Design & Build

Driving enquiries with a brand that emphasises trust

Cosmetic surgery gets quite a hard time in the press and in an Instagram age where people strive for ‘perfection’ it’s easy to see when young women are opting for cosmetic surgery to achieve a form of acceptance. Anthony is one of the nicest people you could meet and these aren’t the sort of patients he tends to take on, his consultations are focussed on listening to the patients reasons for wanting surgery and providing honest and appropriate advice.

A brand workshop with Anthony’s team concluded that trust was the key value that needed to be portrayed with the brand refresh and new site.

To enhance the brand we commissioned a portrait photographer to capture Anthony’s warmth and personality to emphasise how approachable he is. This then gave us a good set of images to work with for the website and offline marketing materials and brand touchpoints.

As a Plastic Surgeon my business relies on recommendations and discovery. Having a good web presence is essential both for those who have been recommended to come and see me (so they can get a feel for my practice beforehand) and for patients who use the internet as a research tool for finding a surgeon.

I have used Pete Marshall Design to build and maintain my website since 2012 and have repeatedly come back every time I’ve wanted to update the site because of the great level off service. Pete works seamlessly with my team and I would have no hesitation recommending him to anyone considering a new website or updating their current one.

Anthony Macquillan

Plastic Surgeon